What a week!
Now that the dust has settled, we can finally reflect on an incredible 2023 edition of Independent Venue Week, celebrating ten years of vibrant live gigs at grassroots live venues up and down the UK. Taking place from 30th January - 5th February, #IVW23 saw 308 venues in 104 cities, towns and villages host a total of 600 events. We were incredibly grateful to be along for the ride this year.
As a main partner of #IVW23, we created content at five participating venues in and around London: The Boileroom in Guildford, The Horn in St Albans, Ramsgate Music Hall, Voodoo Daddy's in Norwich, and beloved Shepherds Bush concert space, Bush Hall.
From fast-rising duo Shelf Lives to UK folk icon Newton Faulkner, we got up close and personal with some truly magnificent artists. Spanning punk, indie, pop, electronica and much more in between, we were lucky to witness first-hand a mind-boggling array of sounds from a selection of acts in the early stages of their ascent to the mainstream.
Because great sound matters, we were on hand to capture short-form TagMix clips of 28 live acts, enhancing video content with pro-audio lifted directly from the sound desk. There's nothing worse as an artist or venue when standard user-generated content takes the shine off a live performance, and nine times out of ten, mobile phone microphones just aren't up to the task of capturing the magic.
Artists and venues alike must have liked what they saw when they opened up Instagram after their shows: 71% of the live acts we captured shared our content to their fans, along with every single one - that's 100% for you stats fans out there - of our participating venues.
The response to our coverage of #IVW23 has been incredibly encouraging, for us as a startup tech platform, and for the entire live music ecosystem, which stands to benefit greatly from video content that truly reflects the grandeur and unique spark of live shows.
A huge thanks to the Independent Venue Week team for bringing us on board for this year's edition - we can't wait for the next one.
If you're an artist, record label or venue owner and you want to learn more about the services we can provide, hit the link below and a member of our team will be in touch.