We just hit a major milestone on our YouTube channel!
After overhauling our content strategy on the platform back in December, we've been busy establishing TagMix as a hub for quality club footage, sharing super crisp short-form videos.
Fans are loving great-sounding TagMix content, with the channel securing over 80,000 video views in less than three months. Check out this clip of AmyElle performing at ADE 2022, our most-watched Short to date.
We've shared footage of Kano's unforgettable special guest performance celebrating 30 Years of Heartless Crew at Ministry of Sound, Kellie Allen and Prunk delivering a hard-hitting back-to-back set for PIV Records at Fabric London, and Sam Divine commanding the dancefloor during her vibrant headline set at KOKO.
Elsewhere, we've highlighted some of the biggest and best moments of Eden Ibiza's 2022 Summer season, where the likes of Paul Van Dyk, Mele, Lee Foss, John Summit, Nervo and many, many more provided the soundtrack to a spectacular few months on the White Island.
Our content, enhanced with venue-quality pro-audio via the TagMix app, is a perfect fit for YouTube's rapidly-growing Shorts section, one of several developments from a high-profile social media platform aimed specifically at creating and sharing short-form video.
Speaking to Music Week this month, Deezer CEO discussed new directions for major streaming platforms in 2023, highlighting an increased emphasis on video content going forwards.
“Music is what brings us together and it's a very social thing, by definition, and we’re missing that element,” he explained. “We're looking into how to bring video experiences, how to bring offline experiences, how to bring social experiences, and that's exactly the direction our product is going to be taking.”
Don't miss out - be sure to subscribe to the channel for more glorious club clips!