Our Story

TagMix was born from a moment of frustration. Andy Dean, tech entrepreneur and founder of Emerging Ibiza Festival, had invested in a top-of-the-range PA system and professional filming for his acts. But the audience wasn’t waiting for the edits — they wanted content instantly, flooding social media with poor-sounding phone videos that did no favours for his event or its amazing artists.

Then came a simple yet powerful question from a friend: "Why can’t you sync the sound desk audio with phone videos?"

That question sparked an idea that would change live event content forever.

Over the next five years, Andy and his team developed patented technology to seamlessly merge professional audio with social video. In the summer of 2023, TagMix debuted as a prototype at 20 UK festivals, generating instant excitement with its impact. By 2024, the refined platform was powering content for 30+ leading festivals across five countries, embraced by major touring artists and venues.

Now, as TagMix expands globally, one thing remains the same: our mission to revolutionise live event content. Today this is about helping artists, venues and venues amplify their reach, engagement, and ticket sales in real time. Tomorrow, we want to put TagMix into the hands of the 500 Million people around the world whose lives are lit up by the power of live music, so they can preserve their memories forever, as they sounded in the moment.