A single live music experience when I was 16 years old is responsible for the fact that I'm here writing these words that you're seeing, right now.
My friends had dropped-out because we had big school exams the next day so I entered that venue on my own. What followed was beyond transcendent - a profound transformational experience that changed me and set the course that my adult life would follow. No drugs needed, just the raw, electric power of live music.
But you and I are just 2 of 500 million people on this planet whose lives are changed by live music experiences every year - some indelibly (like the one I mentioned), most enough to put an extra spring in our step, a smile on our face and that warm fuzzy glow we bathe in for a few days after.
Live music experiences matter. They make us feel happy, alive and connected, not just to each other and the world, but to ourselves - who we really are.
What a travesty that the way we try to preserve these precious memories that will never happen again - both as fans and, all-too-often professionals, leaves them sounding like wet socks in a blender!
I bet you've got loads of unbelievable live moments stored in your phone.
And you're never going to watch a single one of them, let alone show them to your grandchildren, because it sounds like they were recorded in a trash can.
Zero energy. No bass. Just distortion, crowd noise, and a moment that felt huge now reduced to… nothing. Dead on arrival.
Why do we accept this?
I won't accept it. That's why I'm on this mission with TagMix to make every live music memory sound as incredible on social media as it did in person, with no loss of energy, electricity and clarity.
For the music. For the moment. For your memory that should have lasted forever.
It starts here with the amazing music festivals, touring artists and venues that are now using our patented technology to forever preserve the magic they create as it was heard and felt in the moment.
This journey will not end until every fan in any venue at any show in the world has access to the same capability.
Let's make this happen - we've built the tech and proved it works at scale.